Micro Ads: How Ultra-Short Spots Are Redefining Advertising
The story of advertising is, in many ways, a story of shrinking time. In the golden age of television, the minute-long commercial reigned supreme, offering brands a full 60 seconds to persuade, entertain, or tell a story. By the 1970s, the standard had dropped to 30 seconds, balancing effectiveness with the growing costs of airtime….
